Hal Hershfield is a Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA’s Anderson School of Management and holds the UCLA Anderson Board of Advisors Term Chair in Management. He earned his Ph.D. in psychology from Stanford University. Hershfield publishes in top academic journals and also contributes op-eds to the New York Times, Harvard Business Review, the Wall Street Journal, and other outlets. He consults with the Consumer Financial Protection Bureau, and many financial services firms such as Fidelity, First Republic, Prudential, Morgan Stanley, Merrill Lynch, and Avantis.
Hal shares five key insights from his new book, Your Future Self: How to Make Tomorrow Better Today.
In this interview, I’m joined by Professor Hal Hershfield.
Hal is a Professor of Marketing, Behavioural Decision Making, and Psychology at UCLA, who Angela Duckworth describes as “one of today’s leading behavioural scientists”.
Hal’s research focuses on the psychology of the future self and how you can leverage it to improve decision making and quality of life for both your present and future selves. This conversation explores some of the key ideas from Hal’s new book, including:
— The End of History Illusion; what it is, and why becoming aware of it can free you to take a more experimental approach to life
— Laurie Paul’s “Vampire Problem” and its implications for the existential decisions in our lives.
— The neuroscience of the future self
— How we see and treat our future selves as strangers, and how this disconnection leads to sub-optimal decision making
— Journaling strategies for strengthening the connection to your future self.
Learn more about Hal’s work at: www.halhershfield.com.